Blog - My Blog

Do you value our most undervalued resource in estate agency?

As estate agents we have many tools at our disposal to promote our business, the property and ourselves as agents.  Yet one of our most easiest, cheapest and effective resources is often undervalued, communication.

 

How we communicate can have a dramatic impact on the success of your

Warning: Not adding value is detrimental to your business

As an estate agent you believe that the service you provide adds value to your clients, but is it true?  Are you really adding value?  Are you confident in the belief of the service you are giving? 

 

When valuing a home, what is your approach?  I was speaking to a friend of

It's time to start asking the right questions

I was recently having lunch with a friend who is a judge on an industry award panel.  I asked him ‘what are his biggest frustrations from the submissions?’ His reply "attention to the basics."  This got me thinking, are we asking the right questions within our

My Mystery Shopping Trip Unearths Shocking Truths

The truths uncovered in this article are shocking and I urge you to share it with your teams. 

Last Saturday morning, like a dutiful father, I took my son to his football training.  Not keen to be sat around in the freezing cold for an hour and a half, I decided to take

What is the perception of your brand?

Creating a customer experience is the foundation of every business.  Whether it is positive or negative, each transaction creates an experience that your clients remember.  But in recent years something has changed.

 

The voice of the consumer is more powerful than ever before.  Now